Four weeks.
Four conversations.
A small business shouldn’t need a 12-week engagement, a Gantt chart, or a project manager to get a website. We’ve stripped the process down to four weeks of focused work: one conversation per week, one shipping milestone per week, and a launched site at the end.
Listen, then plan.
One 90-minute call on Monday morning. You tell us about your business, your customers, what’s working, and what’s haunting you. We listen more than we talk.
- One-page strategic brief ✓
- Sitemap (4–8 pages) ✓
- Tone & voice statement ✓
- Fixed quote & signed scope ✓
Write before you design.
We write every word of the site as a Google Doc, send it to you on Wednesday, and finish wireframes by Friday. You approve the writing before any pixel gets pushed.
- Full copy doc, page by page ✓
- Mobile + desktop wireframes ✓
- Photography shot list ✓
- One round of revisions included ✓
Hand-coded, hand-built.
Every site is built from scratch: no themes, no page builders, no plugins. You see a working URL on Monday, get a Friday demo, and watch the thing come to life in a real browser.
- Working staging URL ✓
- Mobile-first responsive build ✓
- CMS configured (Sanity / Shopify) ✓
- Accessibility audit (AA) ✓
Ship it. Then own it.
Friday morning: we launch. Friday afternoon: we hand you the keys. Domain, hosting, source code, analytics, CMS logins; plus a 30-minute walkthrough so you can update text and images without us.
- Live site, on your domain ✓
- Source code (you own it) ✓
- Analytics & SEO setup ✓
- 30-min editor walkthrough ✓
— Working principles
How we actually
make decisions.
Six commitments that hold the process together. Steal them if they’re useful.
Words first.
Design is what you do when you know what to say. We won’t open a design tool until the writing is done and approved.
Friday is the deadline.
Every week has a tangible Friday deliverable. If we miss it, you stop paying. The structure is what keeps us honest, not a track record we ask you to take on faith.
Build it from scratch.
No themes, page builders, or 47 plugins. Hand-coded HTML, CSS, and a thin CMS. Faster than your competitors’ Wix.
You own everything.
Domain, hosting, source code, analytics, CMS: in your accounts, on day one. We’re not a dependency.
Mobile first, always.
Most of your visitors are on a phone. We design for them first; the desktop is the bonus, not the brief.
One round of revisions.
Every stage gets one full round. Beyond that, we charge hourly. It keeps everyone honest about what matters.
Things we don’t do.
Six-month engagements
If your site can’t ship in six weeks, your scope is wrong, not your timeline.
Stock photography
If you can’t afford a half-day photographer, we’ll point you to one who’ll trade for product.
Mood-board theater
No 30-page Pinterest decks. Your brief and your competitors’ sites are enough to get going.
Mandatory retainers
You don’t need us after launch. If you do, we’re an email away, by the hour.
WordPress & 47 plugins
The reason your old site is slow. We use modern static sites with a thin headless CMS.
NDA-then-pitch
If your idea only works with secrecy, it probably doesn’t work. Let’s just talk.